Social media
The great marketing buzz today is the use of social media to promote your business - or you.
Facebook is ubiquitous, Twitter is the morse-code of the 21st Century, and videos accessible by YouTube can make you the media mogul you always wanted to be.
Other social media sites like Pinterest, LinkedIn, Instagram and a range of other 'wannabee' social networking sites are popping up like mushrooms.
Which one is right for you? Do you need a 'presence' on all social media sites? Do you understand the work involved in maintaining social media sites? (Social Media sites poorly maintained are often worse than having no presence at all.)
Do you understand the difference between 'hard promotion' and 'promotional conversation' in the social media space? Do you understand how your social media 'performance' and those of your colleagues or employees can influence the perception of your business or entity? (One disaffected customer or client can trash your brand in a Tweet or Facebook entry which can go viral to hundreds or thousands of potential customers in the blink of an eye).
Indeed, is a social media presence right for you in the first place? Depending on your client or customer demographic, social media might (a) be largely irrelevant, (b) cost you more in maintenance than it's worth and (c) can be potentially dangerous to your brand or business. Using our consultancy services, we can advise you on the effectiveness, advisability and cost-effectiveness of using social media. Contact us for details. Audiences are becoming much more selective about which social media service they want in their lives. Audiences are frankly becoming tired of the plethora of social media services which intrude on their 'time and mental space' - and a great sorting out is long overdue. Which social media services will survive? Ask us.
E-Newsletters and Blogs
We can write and produce your E-Newsletter and manage its dispatch.
An E-Newsletter is a fast and efficient way of 'pushing' your message to your clients or customers.
Think about it. Other web communication techniques require your customers or clients 'discovering' your business or entity by Googling a vague understanding of what they want - if your search engine optimisation is not right, they may not find you.
On the other hand, you have (if you're smart) developed a database of customers with whom you've done business, or you've got their email addresses via other (legitimate) means. Remember, someone who provides an email address wants to be kept up-to-date with news or information from you - and as the old sales maxim dictates, it's often more cost-effective to communicate to/or get on-going business from existing customers or clients than spending big dollars on traditional advertising to troll the broader, diversified marketplace. A 'bird in the hand is worth two in the bush', as they say.
You can connect direct with your client database by including your latest information, products or offers via an E-Newsletter. Provided you have your client or customers' permission to send them an E-Newsletter, you can can become a reliable and trusted source of information that they will look forward to getting. By being seen to be on your clients/customers' 'side of the fence' with news and information, you build trust - and trust makes your message more easily digestible, or gives your customers and clients confidence in buying your products.
By providing a mix of genuine news about your product or service (garnered from the web) and subtle promotion of your information, service or products, you can create a non-threat dialogue with your audience that is hard to beat.
We can create E-Newsletters for you, ensure they are written professionally, include images and/or video - and keep you at the forefront of your industry, service or product provision. Speak with us today to see what's possible.
A Blog is like an E-Newsletter but is more interactive - and is generally regarded as a step above Facebook. A well-written blog is an interactive 'journal' where you can establish yourself as an industry/information/product expert, while Facebook and Twitter is more of a shorthand conversation.
We can help you develop your blog presence by providing you with content for your blog and customising that information to promote your interest or products. Contact us for details.
Think about it. Other web communication techniques require your customers or clients 'discovering' your business or entity by Googling a vague understanding of what they want - if your search engine optimisation is not right, they may not find you.
On the other hand, you have (if you're smart) developed a database of customers with whom you've done business, or you've got their email addresses via other (legitimate) means. Remember, someone who provides an email address wants to be kept up-to-date with news or information from you - and as the old sales maxim dictates, it's often more cost-effective to communicate to/or get on-going business from existing customers or clients than spending big dollars on traditional advertising to troll the broader, diversified marketplace. A 'bird in the hand is worth two in the bush', as they say.
You can connect direct with your client database by including your latest information, products or offers via an E-Newsletter. Provided you have your client or customers' permission to send them an E-Newsletter, you can can become a reliable and trusted source of information that they will look forward to getting. By being seen to be on your clients/customers' 'side of the fence' with news and information, you build trust - and trust makes your message more easily digestible, or gives your customers and clients confidence in buying your products.
By providing a mix of genuine news about your product or service (garnered from the web) and subtle promotion of your information, service or products, you can create a non-threat dialogue with your audience that is hard to beat.
We can create E-Newsletters for you, ensure they are written professionally, include images and/or video - and keep you at the forefront of your industry, service or product provision. Speak with us today to see what's possible.
A Blog is like an E-Newsletter but is more interactive - and is generally regarded as a step above Facebook. A well-written blog is an interactive 'journal' where you can establish yourself as an industry/information/product expert, while Facebook and Twitter is more of a shorthand conversation.
We can help you develop your blog presence by providing you with content for your blog and customising that information to promote your interest or products. Contact us for details.
Presentation techniques and technologies
Need a Powerpoint or Keynote presentation? Would you like to upload it to the web? Speak with us.
Too many Powerpoint and Keynote presentations are boring and loaded with too much information. That's because presenters are too deeply involved in their subject to understand that their audiences often do not need page after page of detailed and often boring information.
We take a fresh look at your presentations as communicators and make recommendations to make presentations more lively and engaging.
We are experienced builders of Powerpoint (PC) or Keynote (Mac) presentations. We can take your words, images or graphics and build your presentation from material provided to us by you - or if you need help 'from the ground up', we can take your brief, write and prepare your presentations (including images, graphics and video) and present you with a 'turn key' presentation - which we can update as time goes on, or show you how you can manage your presentations yourself.
Contact us for details.
Too many Powerpoint and Keynote presentations are boring and loaded with too much information. That's because presenters are too deeply involved in their subject to understand that their audiences often do not need page after page of detailed and often boring information.
We take a fresh look at your presentations as communicators and make recommendations to make presentations more lively and engaging.
We are experienced builders of Powerpoint (PC) or Keynote (Mac) presentations. We can take your words, images or graphics and build your presentation from material provided to us by you - or if you need help 'from the ground up', we can take your brief, write and prepare your presentations (including images, graphics and video) and present you with a 'turn key' presentation - which we can update as time goes on, or show you how you can manage your presentations yourself.
Contact us for details.